Amex GBT’s VP of Global Business Development, Milton Rivera, emphasizes the challenges faced by organizations in maintaining growth and resilience in today’s fast-paced business world. The pace of change for businesses is at an all-time high and is expected to increase in 2024, as highlighted in Accenture’s Pulse of Change: 2024 Index.
In times of uncertainty, businesses must take advantage of every opportunity for growth and adaptation. Recent insights have shown that internal meetings play a critical role in navigating disruption and promoting organizational growth. According to Amex GBT’s Global Meetings and Events Forecast 2024, attendee numbers at internal meetings are projected to see a significant increase this year, with 48% of respondents anticipating growth throughout the year. This suggests that organizations are increasingly recognizing the value of face-to-face interactions among colleagues.
A recent report series by Amex GBT in collaboration with Harvard Business Review titled “Investing in Travel to Drive Business Growth: A Strategy for Thriving in Disruption” highlights the importance of face-to-face meetings for organizations. The report revealed that 71% of respondents believe their organizations derive tangible business value from in-person meetings with colleagues. Additionally, 88% of those surveyed view in-person interactions – including meetings and workshops – as essential for fostering lasting relationships among colleagues.
